![]() The show ended with the stars together on stage as spectators in the stands held up colourful cut outs to read out the words, Believe in Love.Ĭoldplay also pursued a fascination with India. She took over the show from Coldplay, who paid tribute to the Super Bowl's host city of San Francisco with a stage that flashed in the tie-dye of the city's 1960s counterculture as dancers on the field hoisted giant flower shapes. The 40-date tour of stadiums across North America and Europe will open April 27 in Miami and close July 31 in Brussels, Beyonce's promoters announced shortly.īeyonce, who had been relatively quiet in 2015, released a new song on the eve of Super Bowl, Formation.īeyonce put on Formation at the Super Bowl, backed by a synchronized squad of dancers in matching black leather bodysuits with golden highlights. Moments after the show finished, a brief television advertisement announced that she will head on a world tour. Govt seeks $7.Coldplay and Beyonce went both retro and inspirational on February 7, as they put on a colourful Super Bowl halftime show at the Levi's Stadium in California.Ĭoldplay was nominally the headliner at the American football championship game, but it was Beyonce who made news.BSE, NSE to conduct one-hour 'muhurat trading' on Diwali.Sensex extends gains for sixth day Axis Bank zooms 9% post Q2 show. ![]() It doesn’t get bigger than the Super Bowl in the US," said Saad Ahmed, business development lead at Uber India. We did whacky product and brand activations around the event. For instance, this time we ran a ‘Don’t drink and drive campaign’ and provided free rides to first-time Uber users. "We officially partner with Super Bowl as a logistics partner. Brands can spend around $4 million for a 30-second ad. The Super Bowl is largely seen as a fantastic vehicle by advertisers. Important scenes in Christopher Nolan’s The Dark Knight Rises was shot at Mehrangarh Fort in Jodhpur while Matt Damon’s spy flick Bourne Supremacy had Goa in its opening sequence. For instance, Tom Cruise starrer Mission Impossible 4 showcased Mumbai and had Bollywood star Anil Kapoor playing the bad guy. However, Hollywood directors are increasingly using Indian characters and cities in their movies as the country is a huge market for American flicks. I don’t think it was targeted solely at Indians," said Vijay Nair, CEO of Only Much Louder (OML) and the man behind one of India’s largest music festivals, the Bacardi NH7 Weekender. "You can say that the conversation that is happening here about Coldplay’s performance at the Super Bowl is just a trickledown effect of a much larger conversation happening in the US and the Europe. Within a week, it has garnered over 3.5 crore views on Youtube. Subsequently, ‘Hymn for the weekend’, taken from Coldplay’s new album, A Head full of Dreams, has climbed to the number two spot on Apple’s iTunes Chart in India. However, others tweeted their pleasure at finding their country in a Coldplay video. Whether it’s an American astronaut of Indian-origin or a rock band using Devanagari script on a drum, we jump at every opportunity to take credit." The Super Bowl performance lighted up Twitter and Facebook in the country with some taking offence at showcasing India as land of sadhus and snake charmers. What better way to promote your album than during a performance at one of the biggest sporting events in US, watched not only by Americans but millions of others too across the globe," said Bengaluru-based brand expert Harish Bijoor "And we by our very nature are ‘patriotic’. "It’s a world of smart phones and viral videos. In the video, while Martin and his band mates walk through a mock Holi festival and ride a taxi past saffron-clad monks to watch Beyoncé as a sultry Bollywood star at a local theatre, B-town starlet Sonam Kapoor does a fleeting three-second cameo. Some saw it as a marketing stunt by the Chris Martin-led band to promote its latest track ‘Hymn for the Weekend’ featuring pop star Beyoncé, the music video of which was shot in the dusty bylanes of Mumbai. Even the name ‘Coldplay’ was painted boldly in Devanagari script on the musical instruments. During the band’s performance at the Super Bowl 50 half-time, the stage resembled a scene from a psychedelic hippy setting in India, with marigold garlands and desi pop art motifs, usually found etched on trucks in the country. New Delhi: India was the cynosure of all eyes at the Super Bowl, America’s biggest sporting event, on Sunday, thanks to British alternative rock band Coldplay.
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